Mobile apps have proved itself wonderful, not from the perspective of mere users but even businessmen have complied with. Although the concept of mobile is quite accustoming for the present generation. But do you know the primary way of operation when enterprises entered the market? Yes, you are right, it was paper that was prevailing way to record as well as processing data. Later, the advent of desktop occupied the role of paper followed by laptops. Although laptop was somewhat considered to be an intermediary between desktop and mobile, with portability as elementary feature of functionality which later challenged by the mobile phone, since laptops were miles away to connect the employees and monitoring the company’s all-embracing projects.
But mind it that is not the ultimate reason for enterprise mobile app development. It renders:
- Enhancement over visibility round the clock
- Expansion of brand
- Improvising connectivity
- Enhancing customer loyalty
- Creating new sales channel
- A platform to interact or digital hub
- Edge the competitors
For a better understanding, Smarther has created a beautiful and explanatory infographic to give the user a vivid visualisation.
According to business2community, statistics of mobile apps accommodating in the Apple App Store has boasted 2 million of these apps whereas Google Play over 2.2 million apps. The way mobile apps are introducing ensuring that the overall usage of mobile apps have been increasing. Simultaneously enterprises are generating a considerable amount of revenue from mobile apps. Since the last year, many enterprises have already started experimenting IoT in the automobile, education, smart homes which proves that the enterprises are waiting eagerly to adopt technology and retain it for their long-run survival.
Prioritisation over ultra-personalisation
According to Entrepreneur, Businesses are more likely to captivate user’s context by ensuring that every customer, worker and supplier is equally hyper-productive as well as engaged. Enterprises are trying to implement user experience which has been trending buzzword as far as app development industry is concerned. Companies are getting concerned over the importance of user-centric designs in order to stay competitive. Similarly, enterprises are trying to simplify the user experience.
With these steps, businesses will be able to evaluate the quality users who will be using the mobile apps for multiple time in order to meet the performance goals.
Precedence over security
Although mobile is undeniably the new frontier as far as cyber threats are concerned. These concerns are directly proportional to the wider adoption of corporate mobility that is still continuing to grow. Although Gartner has identified four levels of protection. Some enterprise mobile app development companies has already started providing enterprise-grade threat against mobility security risks.
The main idea of any enterprise is to reach systems and data at a given place and time. They create a picture of concrete security rules, but really mobile security is at risk. Closely 86% of mobile apps have experienced some of the serious issues like confidentiality, authentication etc.
Although Micro Mobile Security, Integrated Data Loss, a secure web gateway extended protection in order to give complete data protection since last year, but it was very disappointing for enterprise mobile app security. So, 2017 various practices will come into picture, to give best possible mobile app security.
According to DMI and Clutch, it has been identified that irrespective whether in the form of cloud integration, mobile security or management software, enterprises are directing their resources and efforts towards mobilising and managing company data. As per that report, Cloud has been the primary vehicle where 67 percent of enterprises have found it as one of the key components of mobility efforts.
Increasing hybrid apps
According to an infographic by clearbridge, demand for enterprise mobile app is expected to grow by 5 times faster than internal IT organisation capacity. Now that hybrid apps have already witnessed in enterprise mobile app development but, it is expected to stay here for long time. Various software are satisfying the needs of customers with earlier versions of hybrid app development but this year, hybrid mobile app development will prove something beyond a mere buzzword.
Expansion of business intelligence application
2017 will witness both the hype as well as the application of chatbots, especially for those enterprises are concerned over direct interaction with customer where “chat offers voice-controlled user interface”. The ultimate essence of business intelligence has already started delivering real-time information to any device and screen size to cater the moment when the user want it. With the simple ingredients of business intelligence, social features are added into the traditional business software that will make the enterprise mobile app development seamless like a regular mobile app development.
The primary goal to bring enterprise mobile app to restructure and streamline the enterprise procedure. Although it has been 6 months, but its like a standalone project for the enterprise since they understand that enterprise mobile apps are sufficient to upsurge the ROI. These trends are not restricted to the large enterprises but small businesses as well. So, these trend will certainly change or in other words will improve the story of enterprise mobile app development.